Why Egypt's food videos can't stop filming donuts
Donut videos hit 15 in 14 days, a 74% bigger share than the six weeks before, pulling 285K views from 13 creators.
- 15 donut videos in 14 days, 285K views, posted by 13 creators
- Donut content's share is up 74% on the six weeks before
- Fati's in New Cairo took 111K of those views; Classic Glazed is EGP 55
Donuts are the fastest-rising subject in Egypt's food videos right now: 15 videos in 14 days, a share 74% bigger than the six weeks before. The views are spread across 13 creators and at least seven places, from New Cairo to Mansoura.
Fati’s
Fati's accounts for the biggest slice of the trend: 2 videos from 2 creators and 111K views in 14 days. The New Cairo donut shop lists Classic Glazed at EGP 55, with Matilda Donut, Ferrero Rocher and Tiramisu among the orders people film. It holds 3.7★ from 99 Google reviews, and dough texture splits opinions.
Krispy Kreme
Krispy Kreme drew 2 videos from 2 creators and 13K views in the same 14 days. Original Glazed is EGP 44, with coffee-glazed and Lotus Biscoff donuts also on the list. It carries 4.4★ across 5,335 Google reviews.
Koozi Corner
Koozi Corner landed 1 video from 1 creator, and it did 62K views in 14 days. That is the second-biggest view count in the trend after Fati's.
Map Dounts
Map Dounts in Mansoura shows the trend reaching outside Cairo: 1 video, 1 creator, 47K views in 14 days. That is more views than several Cairo entries managed.
Al Awafi Damascus
Al Awafi Damascus in Giza appeared in 1 video from 1 creator, with 19K views in 14 days. It is one of the smaller view counts in the trend but shows donuts turning up at non-donut businesses.
LTL Eatery
LTL Eatery is an eclectic restaurant in New Cairo, not a donut shop, yet 1 video from 1 creator put donuts in the frame for 18K views. The brunch spot is known for its chicken corn sandwich, pastrami sandwich and raspberry Danish, and holds 4.4★ from 2,640 Google reviews.
Donutaia
Donutaia in Cairo closed out the trend with 1 video from 1 creator and 4K views in 14 days. It is the smallest audience in the set, but it keeps the count at seven places.
Watch the dough, not the hype: 285K views in 14 days says people are filming donuts, not that every one of them is good.
Questions
How big is the donut trend in Egypt right now?
15 videos about donuts went up in 14 days, from 13 creators, with 285K views. Donut content's share is 74% bigger than in the six weeks before.
Where can I get donuts in New Cairo?
Fati's is a donut shop in New Cairo with Classic Glazed at EGP 55, and LTL Eatery, a brunch spot there, also appeared in a donut video.
How much does a donut cost in Egypt?
The two prices in the videos: Classic Glazed at Fati's is EGP 55, and Original Glazed at Krispy Kreme is EGP 44.
How we know. We read 7,554 public food videos posted in Egypt over the last 8 weeks and compared the last 14 days with the 6 weeks before (as a share of all videos, so more videos overall doesn't count as a trend). Updated 29 October 2026.
