Why Egypt can’t stop filming konafa
Konafa appears in 15 videos from 15 creators in 14 days, with a 71% bigger share than the six weeks before and 6.4M views.
- 15 konafa videos in 14 days, from 15 creators, pulled 6.4M views.
- Konafa’s share of food videos is 71% bigger than in the six weeks before.
- B.LABAN drove 4 videos and 5.8M views; its Heba Dubai Chocolate medium costs EGP 110.
Konafa is surging in Egypt’s food videos: 15 videos in 14 days, from 15 creators, with 6.4M views. Its share is 71% bigger than the six weeks before, and the videos point to specific places.
B.LABAN
Four videos about konafa at B.LABAN in the last 14 days, from four creators, drew 5.8M views. The menu lists Lokako Torta, Sankorita and Heba Dubai Cake; the Heba Dubai Chocolate medium is EGP 110. Creators hype the chocolate stunts; reviewers warn about crowds and branch chaos.
Grand Kunafa
One video about konafa here in the last 14 days drew 296K views. It appears in the 15-video konafa surge.
Al Nawa
One video about konafa here in the last 14 days drew 68K views. It appears in the 15-video konafa surge.
Em Sherif
One video about konafa here in the last 14 days drew 22K views. Em Sherif is a Lebanese restaurant in Cairo, described as Cairo’s go-to spot for upscale Lebanese feasts, with an elegant dining room and relaxed coffee lounge. It has 4.4★ from 3,643 Google reviews.
Kunafa Al Fahm
One video about konafa here in the last 14 days drew 16K views. It appears in the 15-video konafa surge.
Al Baik Damascus
One video about konafa here in the last 14 days drew 5K views. It appears in the 15-video konafa surge.
Crave
One video about konafa here in the last 14 days drew 5K views. Crave is an eclectic restaurant in Sohag, described as Sohag’s Italian cafe debut leaning on buttery croissants and first-in-town pizza; the must-order list includes croissant, Italian pizza and Pizza Pollo e Funghi. It has 4.3★ from 7,600 Google reviews.
The konafa surge is measurable: 15 videos, 15 creators, 6.4M views, and a 71% bigger share in 14 days.
Questions
How many konafa videos are there in Egypt right now?
15 videos in 14 days, from 15 creators, with 6.4M views.
Where can I get konafa in Cairo?
B.LABAN in Cairo had 4 konafa videos and 5.8M views in the last 14 days; its Heba Dubai Chocolate medium is EGP 110. Grand Kunafa, Em Sherif and Kunafa Al Fahm also appear.
Is konafa actually trending in Egypt?
Yes: its share of food videos is 71% bigger than the six weeks before, with 15 videos in 14 days.
How we know. We read 6,347 public food videos posted in Egypt over the last 8 weeks and compared the last 14 days with the 6 weeks before (as a share of all videos, so more videos overall doesn't count as a trend). Updated 28 October 2026.
