Trend · · 2 min

Why Egypt can't stop filming tiramisu

29 tiramisu videos in 14 days, a +99% bigger share than the six weeks before, 26 creators, 1.2M views — and one Cairo coffee shop is most of it.

The short version
  • 29 tiramisu videos in 14 days, a +99% bigger share than the six weeks before
  • 26 creators posted about it, pulling 1.2M views across those videos
  • Bisqo in Cairo alone accounts for 19 videos, 17 creators and 1.1M views
29videos in 14 days
+99%share vs the 6 weeks before
26creators posting it
1.2Mviews

Tiramisu went from a menu staple to a filming habit: 29 videos in 14 days, a +99% bigger share of food videos than the six weeks before. The numbers are concentrated — one Cairo coffee shop carries most of the views, and the rest is scattered across New Cairo and Alexandria.

1

Bisqo

17 creators1.1M views
BisqoBisqoBisqo

This Cairo coffee shop is the trend: 19 tiramisu videos in 14 days from 17 creators, 1.1M views. It's the Dubai import creators say mostly lives up to the hype, with the Overload Tiramisu, Misu Cup and Matcha Misu as the orders. Expect a busy, dessert-focused room.

2

Antouka Bistro

1 creators38K views
Antouka BistroAntouka BistroAntouka Bistro

One video, 38K views, and a New Cairo bakery-bistro creators describe as nailing coffee and desserts. The tiramisu shares menu space with the San Sebastian cheesecake and chicken focaccia. Calm, morning-friendly setting.

3

Duo

1 creators7K views
DuoDuo

One video and 7K views in Alexandria, where this spot built its name on dirty matcha. Tiramisu sits alongside the Dirty Matcha, Dirty Espresso and Sesame Latte. Quiet enough for studying or work.

4

MoBistro

1 creators1K viewsTiramisu · EGP 234
MoBistroMoBistroMoBistro

One video, 1K views, but the only place in this set with a tiramisu price on the menu: EGP 234. The New Cairo restaurant is better known for its whole lamb rack and breakfast spread. Upbeat and family-friendly.

5

Tray House

1 creators1K views
Tray House

One tiramisu video in 14 days from one creator, 1K views. A small slice of the trend rather than a driver of it.

6

crema

1 creators794 views
cremacrema

One video, 794 views in the last 14 days. Tiramisu appears here as part of the wider spread of posts, not as a signature.

7

Zio Marco

1 creators744 views
Zio MarcoZio Marco

One video, 744 views in 14 days. The smallest of the Cairo entries in this count.

The trend is real, but it is narrow: one Cairo dessert spot is doing most of the filming, and the rest of Egypt is posting one video at a time.

Questions

Where can I get tiramisu in Cairo?

Bisqo in Cairo is where the trend is concentrated: 19 videos from 17 creators in 14 days, with the Overload Tiramisu and Misu Cup among the orders.

How much does tiramisu cost in New Cairo?

MoBistro lists Tiramisu at EGP 234 on its menu.

Is the viral Dubai tiramisu worth it in Cairo?

Creators say Bisqo, the Dubai import, mostly lives up to the hype — it drew 1.1M views on 19 videos in two weeks.

How we know. We read 6,043 public food videos posted in Egypt over the last 8 weeks and compared the last 14 days with the 6 weeks before (as a share of all videos, so more videos overall doesn't count as a trend). Updated 28 October 2026.

More from the Journal

Why Egypt can’t stop filming konafa

Why Egypt can’t stop filming konafa

Trend · 28 Oct
Why Egypt can't stop filming matcha

Why Egypt can't stop filming matcha

Trend · 27 Oct
Why Egypt can't stop filming koshari

Why Egypt can't stop filming koshari

Trend · 27 Oct
Why Egypt can't stop filming shawarma

Why Egypt can't stop filming shawarma

Trend · 27 Oct